WHAT TO EXPECT

This 1-day practical workshop is for those who would like to generate more exposure in front of the right people to gain more client leads.

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MAIN OUTCOMES

• Set up generators that keep supplying leads

• Identify the correct target audience for you

• Create a compelling offer people want

• Optimize your lead capture system

• Set tasks for nurturing leads

• Develop networks and collaborations

 

PRE-REQUISITE Open to all with a passion to learn and grow their business

 

COURSE OVERVIEW

Introduction - From the founder 

Section One: Understanding the importance of lead generation

• What is lead generation?

• How does lead generation apply to personal training?

• What is a sale funnel, and how does apply personal trainers?

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Section Two: Identifying your target market and ideal client

• Let's discover your competitive advantage

• Segment your audience based on demographics, psychographics, goals

• The needs, challenges, motivations of your ideal client

• Create an ideal client profile

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Section Three: Crafting an irresistible offer

• What does an irresistible offer include

• Let's create an irresistible offer

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Section Four: Creating a landing page for information, capture, conversion

• Main points to include on your site

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Section Five: Effective lead capture techniques

• Some idea options

• Creating valuable free resources to attract leads

• Implementing lead capture forms and landing pages

 

Section Six: Developing your referral system

• Leveraging the influence of satisfied clients

• Strategies for encouraging & incentivizing client referrals

• Building and maintaining strong relationships to generate ongoing referrals

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Section Seven: Leveraging social media for lead generation

• Choosing the right social media platforms for your target audience

• Content creation and curation techniques to engage and attract leads

• Implementing effective social media advertising campaigns

 

Section Eight: Networking via online and in-person events

• Building relationships with other professionals in the fitness industry

• Leveraging partnerships, collaborations, and guest appearences for lead generation

• Participating in local events and community initiatives to expand your network

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Section Nine: Creating opportunities for collaborating

• Hosting an event

• Starting a podcast + topic ideas

• Blogging or vlogging

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Section Ten: Lead tracking and follow up

• Popular CRM software systems for personal trainers

• Email marketing software options

• Additional lead nurturing techniques

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Section Eleven: Measuring success and adapting strategy

• Which are the best KPI's for personal trainers

• How will these KPI's effect decisions on my lead generation strategy

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