WHAT TO EXPECT

This 1-day practical workshop is for those who would like to enhance their social media presence for increasing online presence, building a network and generating leads.

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MAIN OUTCOMES

• How to set up your different SM platforms

• Create a content strategy that meets the needs of your audience

• Create a content conveyor belt

• How to film your vide os quickly + different techniques

• How to add graphics with in platform and online tools

• Know current engagement techniques

 

 

PRE-REQUISITE Open to all with a passion to learn and grow their craft

 

COURSE OVERVIEW

Section One: Introduction to social media

• What is social media?

• How to use social media to build your business

• Exploring popular social media platforms and the unique features

• Setting goals and objectives for your social media presence

 

Section Two: Setting up your social media accounts correctly

• Instagram

• Tik Tok

• Facebook

• YouTube

• LinkedIn

• Twitter

 

Section Three: How to create a strong Social Media Strategy

• Identifying your target audience and their wants

• Defining your brand voice 

• Creating a plan and SM calendar

• Using other content

• Contextualizing your content

 

Section Four: Creating your video content

• Overcoming camera shyness

• Scripting your video – Hook, How this will help?, Information Body, Call to action

• Using your voice and body to present

• The different types of video and audio gear for capture

• Shooting vertical or horizontal footage

• Basic and complex editing options

 

Section Five: Growing your audience

• Engaging conversations are key

• Identifying feedback from your followers

• Difference between organic and paid

• Overcoming barriers to growth

 

Section Six: Social media management

• Scheduling posts

• Hastags, tags, collaborations

• Replying to comments

• How to engage with others

• Paid options

 

Section Seven: Social media Analytics

• Why are analytics important

• Which metrics are important for business growth

 

Section Eight: Maximizing your social media

• Do you have the skillset knowledge? Why is it important?

• How you monetize your social media with sponsorship